Thanks to Disney, The Benefit Sale Was Another Great Success!


The weather was brisk, the hour early and the sky was dark, yet thousands of Central Floridians turned out before dawn on Saturday, Nov. 5 to support The Benefit Sale (TBS), which was a great opportunity to shop early, save big and give back.

Even before the stores opened at 5:30 a.m., hundreds of people were queued up in front of the World of Disney, Once Upon A Toy, Disney Days of Christmas,  and other Downtown Disney locations. Once shopping began, people dashed from store to store snapping up significant discounts on Disney apparel, toys, collectibles and other exclusive items.

Thanks to the generosity of Walt Disney World, which hosted the event for the second year in a row, The Benefit Sale was much more than a chance to shop. It was also a terrific opportunity for friends, families and others to join together and do something good to help others.

In all, the sale of admission vouchers raised thousands of dollars for Heart of Florida United Way’s efforts to serve nearly one-in-six Central Floridians in need. With so many local families still struggling to afford housing, utilities and other basic needs, every donated will dollar make a tremendous difference right here, right now in our local community.

We’d like to again express our sincere thanks to Walt Disney World, which does so much to support United Way and our entire community. We’re also deeply grateful to the many United Way volunteers who got up so early to help make this event possible.

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