WFTV/WRDQ Executive Shawn Bartelt to Lead United Way’s 2012-2013 Campaign

With plans shifting into high gear for United Way’s 2012-2013 fundraising campaign, Shawn Bartelt, Vice President & General Manager of WFTV-Channel 9 and WRDQ Central Florida’s TV 27, has stepped forward to chair the multi-million dollar fundraising effort.

Honored to Lead
Bartelt said she is honored to lead the campaign, which last year raised nearly $19.4 million to help Central Floridians in need.

As a business leader, parent, youth mentor and someone who is greatly concerned about the serious challenges facing today’s children and families, I have witnessed firsthand how Heart of Florida United Way is making a difference in Central Florida,” Bartelt said. “In order for our community to recover and prosper, we must all join together to ease the burden of those who are still struggling.”

Influential Leader and Communicator
Robert H. (Bob) Brown, United Way President and CEO, said Bartelt’s generous decision to lead the campaign reflects the tremendous dedication that has made her one of Central Florida’s most highly respected executives.

“Shawn is an influential leader and communicator, who has a unique talent for bringing people together,” Brown said. “Her personal passion for our community, as well her extensive media background will ensure that our campaign message is clearly heard in every home, workplace and neighborhood across Central Florida.”

Bartelt has enjoyed a successful 36-year career in television. Since joining WFTV in 2006, she has significantly expanded WFTV 9 Family Connection and launched WRDQ TV 27 Community Connection, which provides support for many local organizations. Prior to that, she served as director of sales for WSOC 9 and WAXN TV 64 in Charlotte, NC, and as national sales manager for WESH 2 in Orlando.

Active in the community, Bartelt serves on boards for the Metro Orlando Economic Development Commission, Florida Citrus Sports and the After-School All-Stars program for at-risk youth. She also co-chaired United Way’s 2012 Chef’s Gala, which raised a record-setting $219,175, and she serves on the United Way Marketing Committee.

Early Campaigns Already Running
Although United Way’s overall campaign doesn’t officially kick off until next month, many leading corporate partners, including Publix, Orange County Government, UPS, Progress Energy, Target, Adventist Health System, Macy’s and others are already running early fundraising efforts. Dollars raised last year helped improve the lives of more than 347,500 Central Floridians in need.

If your company would like to schedule a workplace giving campaign, please contact Robert Haight, United Way Senior Vice President of Resource Development, at (407) 835-0918 or e-mail


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