Heart of Florida United Way Names 2013 Campaign Cabinet

Heart of Florida United Way recently announced the business leaders who make up the 2013 Campaign Cabinet.

The United Way’s annual campaign kicked off on Sept. 17 with a fundraising goal of $18 million to support 70 programs at 50 partner agencies throughout Orange, Osceola and Seminole counties.

Thomas K. Sittema, Chief Executive Officer of CNL Financial Group, will lead the team as 2013 Campaign Chair. Tony Massey of Massey Services will serve as Campaign Vice Chair in preparation for service in 2014 as overall campaign chair.

“I am blessed to have the support and leadership provided by the incoming United Way Campaign Cabinet,” said Sittema. “All of them are leaders from various business sectors who ‒ despite hectic schedules and professional demands ‒ donate their time and talent to the campaign.”

Many companies across Central Florida are stepping up to the goal challenge and experiencing early campaign victories.

Examples of companies who have seen increases in their 2013-14 United Way campaign over the previous year include:

  • CNL Financial Group has increased their combined employee and corporate total and expects to see a double-digit increase over last year’s donations. Five company executives have also reached the Alexis de Tocqueville donor level ($10,000 or more) for the first time.
  • Target employees in the tri-county area have generously increased their donations in an effort to surpass the $100,000 mark.
  • Publix Super Markets and its associates are reporting support of nearly $3 million, a significant increase over last year.

“Things are looking really positive so far this year,” said Robert (Bob) Haight, Senior Vice President of Resource Development for Heart of Florida United Way. “These companies and their associates continue to demonstrate a strong commitment to United Way, and we recognize and appreciate the extra effort they have shown this year. Our campaign cabinet is dedicated to letting all the businesses know about the great results United Way and our partners are having in improving lives and changing community conditions.”

Other volunteers serving on the campaign cabinet are:

  • Immediate past Chair Shawn Bartelt, WFTV-Channel 9 and WRDQ Central Florida’s TV 27
  • Women’s Leadership Council Chair Karen Dee, Fifth Third Bank
  • Women’s Leadership Council Vice Chair Pat Engfer, Hyatt Regency Orlando International Airport
  • Women’s Leadership Council Chair Emeriti Helen Donegan, University of Central Florida
  • Board Chair John P. Moskos, Bank of America, Central Florida
  • Malcolm Barnes, Duke Energy
  • Cindy Cassidy, Right Management
  • David Fuller, SunTrust Bank, Central Florida
  • Randy Garfield, Worldwide Sales & Travel Operations, Disney Destinations
  • Sandy Hostetter, CNLBank
  • Marie Martinez, The Howard Phillips Center for Children & Families
  • Troy McNichols, AT&T
  • Robert Newland, Career Partners International
  • John Pisan, Wells Fargo Private Bank
  • Terry Prather, SeaWorld Parks & Entertainment
  • Reagan Rick, Fifth Third Bank, Central Florida & North Florida Affiliate
  • Joseph A. Sarnovsky, Seminole State College of Florida
  • Jeffrey Shafer, CNL Securities Corporation

The annual campaign raises funds to support 70 programs at 50 United Way funded partners, strategic community initiatives and direct services such as United Way’s 2-1-1 information & referral help line and United Way’s Volunteer Center.

Last year, the campaign raised $17.5 million. Funds from workplace giving and other avenues are strategically allocated to results-driven partner agencies to support programs impacting one or more of HFUW’s focus areas – education, income, health, and alleviating hunger and homelessness.


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